“Global tech giants have built their own data empires where they manage, share and profit from European data according to their own rules with little regard for the individual’s rights,” notes Jaana Sinipuro, Project Director of Sitra’s IHAN project. ”It is time to restore trust between individuals and companies. This is possible in new, human-driven data economy models.”
As a “think-and-do tank” on societal transformations, Sitra maintains through its IHAN project that there is an urgent need for new data economy models in Europe, where data sharing is made transparent and profitable for all.
“Data economy is still in its infancy, but we need to take action now,” says Sinipuro. “We have the skills, resources and an atmosphere of trust in Europe to challenge global tech giants with transparent digital services that use individual data shared through trust-based ecosystems.”
What is fair data economy?