Here’s a fun fact: fairness and profitability are not mutually exclusive.
In just about every sector of the economy, new, successful business models and offerings based on trust, consent-based data sharing and portability are taking hold.
These services rely on data about the individual to offer qualitatively enhanced services. And in the end, improved customer experience is in everyone’s interest.
Services that offer users value via extraordinary user experience motivate individuals to give them access to higher quality data – data that they know to be genuine and for which they don’t need to pay for separately.
Starting to make sense?
Companies aim to establish a more in-depth and trustful relations with clients, using the broadest range of data to improve their services. Customers are willing to offer access to individual data when they know it will be treated respectfully and in confidence.
But what to do with all the data?
Innovate, cultivate and let it grow!
And share it! Data sharing is what the fair data economy is all about!
The concept of a fair data economy invites companies to share data and to recognise data sharing as a future competitive advantage.
Joining the training programme is the stepping-stone for a company that is striving for business advantage through data-driven innovation.
Businesses are responsible for the fair use of data